client: ask jeeves

project: jeeves

notes: created the butler host of ask jeeves and over 10 years of illustrations. He oversaw over 7 billion searches, participated in the macy's thanksgiving parade (I was lucky enough to design the float) and was a full time job for over 7 years (created over 400 illustrations, icns, UI designs).

all images
© marcos sorensen 2007

This was cover image from America's Greatest Brands book. I know, I know it was a vanity project but it still looks frickin' awesome on the coffee table

On key holidays we created custom images of Jeeves for the homepage and were able to link through to really strong result pages. These variations on the standard character helped deepen the user relationship with the brand.

I know it's corny, but as Jeeves developed I was always trying to think of ways for his personality to represent the values of our company and our brand.

Did lots of images like this one above for internal marketing and corporate moral building events etc. I always tried to make artwork that would communicate but that was distinctive and oozed with our distinctive site style.

Jerome Ranft at Pixar created this gorgeous model of Jeeves under my admiring gaze and art direction. It was neccessary to figure out what Jeeves would look like in 3d as we imbarked on many projects, including a team of mascots, a bobblehead and the fabulous Macy's Balloon I was fortunate enough to work on. (model below)